Magabo heads marketing of The Discovery Leisure Company’s two exclusive resorts


The Discovery Leisure Company has appointed Charley Magabo as its new director of sales and marketing for its two resorts, the award-winning Discovery Shores Boracay and the exclusive Club Paradise in Dimakya Island, Coron, Palawan.

Magabo (top) previously spent a decade with a leading international chain, and his expertise “stems from his extensive experience in marketing luxury resorts, and cultivating MICE business from major feeder markets”, the Filipino hospitality group says.

Magabo will work closely with the sales and marketing teams of the Palawan and Boracay properties, the latter being one of the newest members of Preferred Hotels and Resorts’ Lifestyle Collection, the group tells MICE News Philippines.

“We are very pleased to have Charley on board,” says The Discovery Leisure Company’s chief operating officer, Jun Parreño, “Especially now that there’s an increased influx of tourists in the Philippines’ key island destinations, and an even more aggressive competitor set for our resort properties.”

Group director of sales and marketing Odette Huang adds: “With Charley’s strong experience in spearheading the global MICE and wholesale markets, I am confident that he would implement excellent sales and marketing strategies for our two resorts, including our gem Discovery Shores Boracay, recently nominated for the World Luxury Hotel Awards.”

The Discovery Leisure Company owns and manages a collection of hotels and resorts in exquisite locations around the Philippines. Its destinations include Discovery Suites Ortigas, Discovery Country Suites Tagaytay, Discovery Shores Boracay, Club Paradise in Coron, Palawan, and the newly-opened Discovery Primea Makati.

Discovery Shores Boracay is an award-winning, 88-suite luxury resort in Station 1 of White Beach. The beachfront property features the highly-acclaimed Terra Wellness Spa and well-loved restaurants Sands and Indigo. The resort is consistently listed in Travel + Leisure’s World’s Best Hotels and is a regular awardee on TripAdvisor.

Club Paradise Palawan is a 19-hectare island resort on Dimakya Island, Coron, dotted along UNESCO’s marine sanctuary. The exclusive property features 55 rooms and cottages with scenic views of nature, as well as a spa, restaurant, and two bars. Coron is a haven for the gentle dugong, colorful flora and fauna, and world-class reef and wreck dive sites. Exciting day trip options include Coron Island Tour, Calauit Safari, Bottom Fishing and Island Hopping.

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